2017-02-14 | Editor:rheatsao 1177 pageviews

Mercedes-Benz Ventures into Electric Vehicle Business with New Brand "EQ"

After Chevrolet, Tesla, and BMW launched Chevy Bolt, Model 3, and I MODELS, respectively, Mercedes-Benz established its new electric vehicle (EV) brand "EQ", standing for "Electric Intelligence". With Mercedes-Benz' rich experiences in the car industry, it determined to strongly develop the EV industry.

At the Paris Motor Show in October 2016, Mercedes-Benz unveiled concept EV "Concept EQ" (as known as "Generation EQ Concept"). With dual electric motors, Concept EQ as a sport utility vehicle (SUV) can increase its system power to 300kW. In the future, the EQ series EV will be manufactured by Mercedes-Benz' German factories in Bremen and Sindelfingen.

Mercedes-Benz stated CASE as its 2020 strategic goals, which stands for Connected, Autonomous, Shared & Service, and Electric Drive. It hopes to play an important role in the EV industry by 2020.

 “The electric vehicle is the future. That's why we're investing massively in a battery-motivated fleet and in battery technology,” stated Ola Källenius, a board member of Daimler AG (Mercedes-Benz' shareholder). “With EQ, we're going a step further. Under this brand, we're bundling our entire know-how regarding intelligent electric mobility from Mercedes-Benz."

Mercedes-Benz planned to launch 10 models of EV by 2025, covering SUVs, sedans, sports cars, the convertible and commercial vehicles, so as to fulfill future market demand.

 (Photo credit: Mercedes-Benz)

(Originally reported by Delilah Lin, editor at EnergyTrend. Translated by Janet Chen, translator of TrendForce Corp.)

Related Entries

Merger of Gintech, NSP and Solartech Will Contribute to Taiwan’s Solar Industry by Speeding Up Vertical Integration and Stimulating Investments

Taiwan’s three solar companies Gintech, Neo Solar Power (NSP) and Solartech signed an MOU on October 16 announcing their .. more...

sumit press release

Solar Reports  Battery / EV