2017-02-14 | Editor:rheatsao 772 pageviews

Mercedes-Benz Ventures into Electric Vehicle Business with New Brand "EQ"

After Chevrolet, Tesla, and BMW launched Chevy Bolt, Model 3, and I MODELS, respectively, Mercedes-Benz established its new electric vehicle (EV) brand "EQ", standing for "Electric Intelligence". With Mercedes-Benz' rich experiences in the car industry, it determined to strongly develop the EV industry.

At the Paris Motor Show in October 2016, Mercedes-Benz unveiled concept EV "Concept EQ" (as known as "Generation EQ Concept"). With dual electric motors, Concept EQ as a sport utility vehicle (SUV) can increase its system power to 300kW. In the future, the EQ series EV will be manufactured by Mercedes-Benz' German factories in Bremen and Sindelfingen.

Mercedes-Benz stated CASE as its 2020 strategic goals, which stands for Connected, Autonomous, Shared & Service, and Electric Drive. It hopes to play an important role in the EV industry by 2020.

 “The electric vehicle is the future. That's why we're investing massively in a battery-motivated fleet and in battery technology,” stated Ola Källenius, a board member of Daimler AG (Mercedes-Benz' shareholder). “With EQ, we're going a step further. Under this brand, we're bundling our entire know-how regarding intelligent electric mobility from Mercedes-Benz."

Mercedes-Benz planned to launch 10 models of EV by 2025, covering SUVs, sedans, sports cars, the convertible and commercial vehicles, so as to fulfill future market demand.

 (Photo credit: Mercedes-Benz)

(Originally reported by Delilah Lin, editor at EnergyTrend. Translated by Janet Chen, translator of TrendForce Corp.)

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