Viva Mix, which led Gogoro's counterattack last year, will join forces with 9m88 in the New Year to launch a new limited color "Soul Purple" plus special accessories to take on the new generation women's market.
According to Gogoro's 2021 sales data, women buyers accounted for nearly 60% of more than 26,000 vehicles sold in the Gogoro VIVA MIX series, of which 21 to 35 year olds accounted for 40.23% and 36 to 45 year olds accounted for 30.97%. It is obvious that the Gogoro VIVA MIX is very popular among young female consumers with its light and flexible body, manageable center pillar, reversing assistance, and a FLO DRIVE™ belt drive system that is durable and easy to maintain.
Therefore, Gogoro is targeting the female market, and announced recently the creation of the Gogoro VIVA MIX Soul Purple Limited Edition, which was launched on the eve of Valentine's Day. It has a mysterious and ever-changing gradient design to meet the diverse personalized needs of women.
Pantone’s representative color for 2022, "Periwinkle Blue," is a blend of purple and blue, symbolizing carefree self-confidence and bold curiosity, bravely embracing different possibilities, and with a little elegance between hallucinations, befiting 9m88's tone.
▲Soul purple is romantic and has a bit of character with a limited-edition helmet of the same color
Gogoro VIVA MIX Soul Purple Limited Edition is priced at NT$78,980 and comes with special standard features including the popular "Aluminum Y-Shape Rack" accessory (valued at $1,980), which is very popular among scooter owners. Its craftsmanship makes daily storage look like a boutique display. Exclusive magnetic hooks are also a helpful storage option for women. "Gogoro Soul Purple Exclusive Helmet" (valued at $1,280) is also included as standard, allowing female owners to debut with unique style and charm. The POP personalized accessories system has also launched a variety of new accessories in purple. Existing Gogoro VIVA MIX owners can also satisfy their fickle preferences and add a personal style to their scooter.
Gogoro VIVA MIX Soul Purple Limited Edition is also equipped with the exclusive Soul Purple ignition sound effect to show off your personalized mixing system. You also have a number of settings in the exclusive Soul Purple limited Gogoro App theme interface, changing according to the mood of the moment.
From now until 4/10, every purchase of Gogoro VIVA MIX and Gogoro VIVA XL comes with "Gogoro 20-inch City Light Travel Luggage" (valued at $2,280). In addition, Gogoro has partnered with W Taipei for the first time. As long as you order and purchase a Gogoro VIVA MIX Soul Purple Limited Edition at Gogoro dealerships before March 15, you will have a chance to win a "W Taipei Magnificent Room Accommodation Voucher" (valued at $30,000) and “Afternoon Tea Coupon for Two at W Taipei” (valued at $1,980). Two sets of accommodation coupons and two sets of afternoon tea coupons for two will be drawn every week. Contact official website for more details.
(Image: Gogoro)