Canadian Solar Inc. (the "Company", "we" or "Canadian Solar") (NASDAQ: CSIQ), one of the world's largest solar companies, announced the launch of a dedicated Authorized Reseller Program focused on Europe, the Middle East and Africa ("EMEA").
Canadian Solar plans to actively support its EMEA reseller partners with extensive technical product training, professional sales and marketing support, and many other benefits, including access to a valuable ongoing qualified lead program, and an Authorized Reseller Starter Kit, tailored marketing materials, and product samples. Program partners will also benefit from a comprehensive co-marketing program with joint events, Public Relations, advertising and online marketing activities.
The Authorized Reseller Program will target EMEA professionals that want to offer Canadian Solar's industry leading, high-quality, high-performance solar products. Only registered companies will be able to take advantage of the exclusive new program.
Yan Zhuang, Senior Corporate Vice President of Global Sales and Marketing of Canadian Solar, commented, "Canadian Solar's dedicated new EMEA Authorized Reseller Program will enable us to even more effectively support our numerous long-term partners, while at the same time help attract new partners in the growing EMEA region. We spent a lot of time developing our program, including researching successful programs from other industries. It made perfect sense for Canadian Solar to lead the way with this innovative effort for the EMEA region. We are excited about and fully committed to our Authorized Reseller Program as it is designed to be mutually beneficial to our partners and to Canadian Solar's success."