Toyota Motor Sales, U.S.A., Inc.(TMS) has announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.
The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.
The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.
The model- by-model pricing increase for 2013 is detailed on that table below:
Prius
|
Grade |
2012 MSRP |
2013 MSRP |
MSRP Chg ($) |
MSRP Chg (%) |
|
Prius One (fleet only) |
$23,015 |
$23,215 |
$200 |
0.87% |
|
Prius Two |
$24,000 |
$24,200 |
$200 |
0.83% |
|
Prius Three |
$25,565 |
$25,765 |
$200 |
0.78% |
|
Prius Four |
$28,235 |
$28,435 |
$200 |
0.71% |
|
Prius Five |
$29,805 |
$30,005 |
$200 |
0.67% |
|
Prius Persona Series Special Edition |
n/a |
$27,130 |
n/a |
n/a |
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee
The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.
Prius v
|
Grade |
2012 MSRP |
2013 MSRP |
MSRP Chg ($) |
MSRP Chg (%) |
|
Prius v Two |
$26,550 |
$26,650 |
$100 |
0.38% |
|
Prius v Three |
$27,315 |
$27,415 |
$100 |
0.37% |
|
Prius v Five |
$30,140 |
$30,295 |
$155 |
0.51% |
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee
For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.
Prius Plug-in
|
Grade |
2012 MSRP |
2013 MSRP |
MSRP Chg ($) |
MSRP Chg (%) |
|
Prius Plug-in |
$32,000 |
$32,000 |
$0 |
0.00% |
|
Prius Plug-in Advanced |
$39,525 |
$39,525 |
$0 |
0.00% |
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee
The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
