Jin Hua Chen Metal Engineering: Metal Engineering Big Name Turns into Solar Giant

published: 2012-05-11 16:23 | editor: | category: Interviews

Jin Hua Chen Metal Engineering CO., LTD, whose business took off as a metal engineering company, set foot in the solar industry since 2000. With an in-depth knowledge on the architecture engineering and the process of assorted bidding projects, the company not only has successfully made inroads into Taiwan, Malaysia and Philippines, but also involved with many solar projects of Taiwanese government. Mr. Chin-cheng Huang, General Manager of JHC and a member of Taiwan Photovoltaic Industry Association, has been proactively engaged in popularizing solar business in Taiwan as well as providing constructive insights for local solar companies and the Taiwanese government.

In regard to the current development of the solar industry, Mr. Huang addressed the solar street lamp bidding project in Philippines and the policy concerning the solar companies in Tainan, Taiwan, which showed Mr. Huang’s great passion and perception of the solar industry. He revealed that the Tainan City government was very cooperative and willing to improve in terms of approving the solar bidding applications, and as a result, all the applications with installed capacities below 250KW were approved within two months. However, two months still seemed to be too long for Mr. Huang. He said that he hopes to shorten the verifying process by one month, and with that he is confident about making Tainan an eco-friendly solar city.

As for JHC’s star products, Mr. Huang said the company currently focuses on building-integrated photovoltaic (BIPV) applications, which accounts for 60%-70% of its revenue. The company’s BIPV applications sell to local as well as global clients. With its expertise in metal engineering, JHC’s system module need is supplied by its subsidiary company Smile Solar Energy.

JHC incorporates a ton of solar panels in the company building, an embodiment of its expertise.

Due to the lack of standardized specifications for BIPV applications, the manufacture’s size has to cater to the size of the building, which results in the low yield rate and high price. However, on account of JHC’s abundant experience, the company is able to handle its own orders and the ones transferred from the peer companies. Mr. Huang took pride in the fact that even when it comes to the transferred orders, JHC is still capable of keep both itself and the peer company profitable. Considering the lack of standardized specifications for BIPV applications, it is no wonder that Mr. Huang is proud of such an achievement.

The product Huang is holding has an built-in solar panel, which can turns on the built-in LED light bulb.

Aside from BIPV, JHC also strives to diversify its products. For example, the company added a transparent colored drawing to the solar panels, which become a decoration of the building. Therefore, the solar panels become more appealing to the clients.

Moreover, JHC adds solar panels and cells to day-to-day items in hopes of increasing their products’ popularity in the consumer-based market. Mr. Huang showed off his briefcase, which can storage solar power to provide the electricity for his cellphone. He pointed out that most smartphones are of high electricity consumption, so such a briefcase becomes really practical in daily life.

JHC’s BIPV colored drawing.

Mr. Huang and his solar briefcase.

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