Nissan Motor Co., Ltd. announced that its "holistic approach to promote the adoption of Nissan LEAF electric vehicle and zero-emission mobility" was selected for the "Good Design Award 2010 BEST15" and nominated for "Good Design Grand Award" (to be announced on November 10). "Good Design Award 2010" is hosted by the Japan Industrial Design Promotion Organization.
Nissan LEAF, the world's first mass-market EV employs a design concept called "Smart Fluidity", with the main body achieving the ultimate level of flowing lines and aerodynamics externally while absorbing the compact lithium-ion battery beneath the floor internally. Its uniquely elegant exterior styling with a low front end characterized by a V-shaped design, large LED (light-emitting diode) head lights and recessed charging port give it that exclusive Nissan EV look. Adding to this distinct persona are advanced electronic devices such as a flat panel center cluster for the special IT system, an easily operated mouse-type electric shift lever and futuristic interior design.
This award was given not only because of admiration for the design of the vehicle but Nissan's overall holistic approach to design "Life with EV". In this approach, Nissan, aiming to promote a sustainable zero-emission society, is working on forming partnership with countries, cities and electricity firms, production of lithium-ion batteries, second-life use of used batteries, use of recycled materials for EV, production and sales of self-developed quick chargers, developing charging infrastructure and standardization of charging methods.
In addition, Nissan JUKE, March and Elgrand, all launched this year also won the Good Design Award 2010. JUKE was highly evaluated for its innovative and dynamic exterior design which combined the toughness of an SUV and agile performance of a compact sports car, March for its "user friendly" DNA inherited since the first-generation model, and Elgrand for its distinguished luxurious styling for a minivan.
Aiming to strengthen the brand by design, Nissan is working on enhancing development capability globally. To create attractive design which appeals to customers, designers with diverse cultural background are involved in design works at Nissan's 4 design centers worldwide, 2 in Japan, 1 in US and 1 in Europe.
*Good Design Award is the only comprehensive program for the evaluation and encouragement of design in Japan. Created to select and publicize good design to raise the standard of living, spur industrial development and export trade by enhancing product quality through design, the award receives more than 3,000 submissions every year. These are assessed from a comprehensive view point including design novelty and sophistication, value creation and social contribution.