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Ascent Solar Technologies Announces Retail Relationship with Fry's Electronics

published: 2013-04-17 12:45

Ascent Solar Technologies, Inc.(NASDAQ:ASTI), a manufacturer of consumer and off-grid products integrated with flexible thin-film photovoltaic modules (CIGS), announced the company's new retail relationship with Fry's Electronics Inc., a premier California-based retailer. Ascent Solar's entire EnerPlexTM series of consumer solar-integrated products is now available at all Fry's retail locations.

Fry's Electronics, founded in 1985 in Silicon Valley, is one of the nation's oldest electronics retailers and is the go-to place for savvy and trend-setting technology consumers. With thirty-four (34) retail locations in nine states, Fry's provides a powerful and unique avenue for Ascent to connect with a highly knowledgeable, affluent and influential end-user customer base. This relationship establishes Ascent's entry into a premier physical retail presence, further strengthening the Company's distribution channels and capabilities.

Now available at all Fry's Electronics stores:

The EnerPlex Product line has quickly changed the paradigm of solar-integrated consumer electronics, providing consumers with lightweight, powerful and extremely durable charging solutions for all their portable electronics. SurfrTM, a line of solar- and battery-integrated phone cases, allows users to charge their phone anywhere and in cases of emergency. KickrTM, a line of portable solar chargers, provides a charging solution for most USB-enabled devices, enabling power to be generated almost anywhere and in nearly every situation, perfect for emergency preparedness. With the addition of the JumprTM line of portable batteries, consumers now have a complete, integrated, solar charging and storage solution for life on the go.

Victor Lee, Ascent Solar's President & CEO, announced: "We at Ascent are extremely excited to begin this promising relationship with Fry's Electronics. We view Fry's as a highly reputable, premier retailer providing the highest value to its discerning consumer base. Fry's is the perfect fit for the EnerPlex line of premium solar-integrated products which enable consumers to get the most out of their electronic devices when away from an outlet."

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