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NRG Energy Acquires Pure Energies Group to Expand Residential Solar Business

published: 2014-10-03 16:16

NRG Energy has acquired Pure Energies Group, Inc. (Pure Energies). Pure Energies completes the residential solar capabilities NRG has been working to assemble and perfectly complements NRG’s acquisition earlier this year of Roof Diagnostics Solar and NRG’s own Residential Solar Solutions, which has focused on the financing and business operations associated with solar leasing. All of these capabilities and operations, combined as NRG Home Solar, create a one-stop shop for solar customers.

Pure Energies and its proprietary customer acquisition process will help NRG Home Solar reduce customer acquisition costs while providing a simplified solar adoption process. Pure Energies' online capabilities also are expected, ultimately, to provide a valuable sales channel for NRG's Goal Zero line of portable solar and energy storage products and NRG's retail businesses (NRG, Reliant and Green Mountain).

“Home solar is the gateway for most American consumers to join the growing movement toward a clean energy future, and the combination of Pure Energies’ rapid growing online footprint with our existing residential solar platform will enhance our ability to provide customers the freedom to make their own clean energy and capitalize on the energy generating potential of their own home,” said David Crane, President and CEO of NRG Energy.

Zbigniew Barwicz, President of Pure Energies, added: “Being part of NRG Home Solar allows us to increase our abilities to support homeowners by facilitating the adoption of solar energy and home conservation products across the United States.”

Pure Energies advises homeowners on residential solar systems and home conservation products to help them save money and make a difference in their communities. The company, which previously also used the One Block Off the Grid (1BOG) brand, empowers customers to make smart decisions about home solar adoption. Through a unique online platform, Pure Energies is able to identify and provide a detailed analysis of the customer’s home solar feasibility versus their energy needs.

“NRG strives to provide customers with the easiest path to assess the benefits of home solar,” said Kelcy Pegler Jr., President of NRG Home Solar. “With Pure Energies’ wealth of experience in connecting consumers to their full energy potential, consumers will have greater access to meet their solar needs.”

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