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Brammo’s EV Drivetrain Ambitions Expand Beyond Two Wheels

published: 2015-01-27 15:57

Following the acquisition of certain electric motorcycle assets by Polaris Industries Inc., Brammo restates its commitment to developing new electric vehicle drivetrain systems, including lithium-ion batteries, electric motors, and associated control electronics..

Brammo recently announced the sale of certain electric motorcycle assets to Polaris. Following that announcement, Brammo confirms its exclusive agreement to supply its electric powertrains to Polaris for inclusion in motorcycles and other on-road and off-road vehicles. Integrating its lithium-ion battery and electric powertrain technology into electric vehicles is a new direction – and a substantial business opportunity – for Brammo. Brammo will be focusing on the continued development of its EV technologies to serve a broad range of vehicle OEMs.

Craig Bramscher, CEO and founder of Brammo, said, “Our partnership with Polaris has evolved over recent years as we continue to innovate on EV drivetrain technology, and Polaris continues to grow their vehicle business across the globe.”

Brammo has experienced strong interest in its lithium-ion battery systems for powersports vehicles – much like those manufactured by Polaris – and intends to refocus its Engineering and Operations on this growing market opportunity. In 2007, Brammo decided to drive forward with its EV innovations, there were very few companies in that space. Today, every major OEM has an EV strategy, and Brammo’s move to horizontal markets in the EV drivetrain world allows the company to capitalize on this wave of technology, moving transportation to a new level of efficiency and sustainability.

“We believe there is a large market for OEMs that want to integrate Brammo’s technology into their next-generation electric vehicles,” concluded Bramscher.

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