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THINK and its Spanish Distribution Partner, Going Green, have Embarked on Relationships

published: 2010-11-25 14:36

THINK and its Spanish distribution partner, Going Green, have embarked on relationships with several new customers on the back of recent promotions and the introduction of air-conditioning as standard to the THINK City – the world’s best selling electric car.

First and foremost is an innovative new scheme launched by Madrid City Council named ‘Madrid Avisa!’ – whereby Madrileños contact the service should they require council maintenance services in the city.  Madrid Avisa’s 72hrs rapid response commitment is delivered using zero emissions vehicles, with a fleet of THINK City EVs and electric scooters.

One of Europe’s largest electricity suppliers, Iberdrola has also recently taken delivery of its first fleet of THINK City EVs, to be used as courier cars in Madrid, Valencia and Bilbao.  The company has committed to replace 40% of its total internal combustion engine fleet.

In addition, Spain’s newest and most forward-looking car-share company, Cochele, has purchased several new THINK City EVs, which will be used to launch the innovative new scheme.  Introduced in Seville initially, the new service offers residents and visitors to the city the use of a THINK City for zero-emissions trips around the Andalucian capital.

Both ING Car Lease and Zardoya Otis have also just taken delivery of their first demonstrator THINK City models for initial tests in Madrid, with a view to rolling out the use of EVs across the country in the coming months.

“Electric vehicle sales got off to a modest start in Spain, but now that the THINK City is readily available and fully air-conditioned, the Spanish appetite for the world’s best-selling electric car is growing fast,” said Michael Lock, THINK’s Chief Marketing Officer. “Thanks to the adoption of the City in excellent new schemes such as Madrid Avisa we look forward to THINK becoming synonymous with EV success across Spain.

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