SOLON will use to continue its brand campaign that kicked off in 2010. The international campaign centers on the company'EN" style="font-family: Arial;">SOLON will use to continue its brand campaign that kicked off in 2010. The international campaign centers on the company's products and system solutions, which are contributing towards the energy supply of the future. It aims to increase awareness of the SOLON brand as an innovative supplier of solar energy solutions and was developed by Berlin-based advertising agency HEIMAT.
The new campaign uses impressive imagery and bold headlines. It will further emphasize the message communicated by the campaign tagline "Don't leave the planet to the stupid" and highlight the way the company sees itself. Last year's campaign, which evoked spectacular visions for the future, will now be followed up with concrete solutions accompanied by the tagline "Superior Solar Solutions".
"With slogans such as 'science. no fiction', 'join the future' and 'we know how' SOLON will promote itself as the leading provider of system and customer-oriented solutions. The continuation of the 2010 campaign is based on concrete product innovations, which will clearly differentiate SOLON from the competition," says Pawel Nowotny, Director Corporate Marketing at SOLON.
The campaign will be launched simultaneously in the company's core markets of Germany, Italy, the U.S. and France. In Germany, the campaign will appear nationwide in print media such as the Frankfurter Allgemeine Zeitung, Spiegel and Handelsblatt and their corresponding websites. Internationally, the campaign motifs will appear in similar publications and platforms.
The image campaign will be supplemented at a regional level with product and target group campaigns in industry and specialist publications. In addition, the company will strengthen its brand image by appearing at leading solar energy trade fairs throughout the world on a total of more than 1,900 m² of exhibition space.