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Fisker Automotive Enters Quebec Market

published: 2012-06-07 14:48

Fisker Automotive, the leading manufacturer of luxury Electric Vehicles with extended range, will market and service its cars in Montreal, Quebec through one of the most prestigious retailers in Canada.

Fisker of Montreal, the first Fisker retailer in Quebec and the fourth in Canada, was formed by local businessmen Gad Bitton, president of Holand Automotive Group, and Norman Hébert, president and CEO of Groupe Park Avenue. Together these retailer groups handle 17 brands in multiple locations across Montreal, including Rolls Royce, Lamborghini, BMW, Lexus, and now, Fisker.

The showroom at 5150 DeSorel (Phone 514-738-3030) opens to the public on Tuesday, June 5, ahead of the Montreal Grand Prix.

Fisker of Montreal brings to 79 the number of independent Fisker retail locations in the US, Canada and Europe; 47 in North America alone. Fisker also has retailers in Toronto, Calgary and Vancouver and will soon have retail representation in China and the Middle East.

“Fisker of Montreal was created by two of the most successful premium auto retailers in the world,” said Matthew Malfitano, Director of North American Operations at Fisker Automotive. “The long-standing reputations of Holand Automotive and Groupe Park Avenue give eco-minded luxury car buyers the confidence to share in Fisker’s vision. We look forward to a very fruitful relationship.”

Mr. Bitton, president and CEO of Fisker of Montreal, said, “This new Fisker brand will fit perfectly within our premium brand portfolio. With its elegance and green power, Fisker will add a new level of diversity to the range of vehicles already available in our prestigious dealership. It is a source of pride for us to be the first and only group to offer this innovative brand in Quebec, a brand that will make heads turn while taking a proactive stance towards reducing greenhouse gas emissions.”

Fisker Automotive (www.fiskerautomotive.com) created the luxury EV segment with the award-winning Fisker Karma, the world’s first luxury Electric Vehicle with extended range (EVer™).

The Karma’s unique EVer™ powertrain combines the power and efficiency of a pure electric car with the range and freedom of a traditional car, giving drivers the option to either plug-in or fill-up.

As well as having 400 horsepower and nearly 1,000 lb/ft of torque, the dramatically styled Karma sedan also gets more than twice the economy (54 MPGe) and creates about half the emissions (169g CO2/mi) of competitive luxury cars. Canadian pricing starts at $106,850, including Destination and Delivery.

As the Karma is classified as a plug-in hybrid by Quebec’s Drive Electric Program, buyers are eligible for an $8,000 rebate toward the purchase price. The program also provides up to $1,000 more toward the purchase of Fisker’s available 240v Convenience Charger, which cuts charge times in half. The Karma also qualifies for the Electric Vehicle license plate in Quebec, which allows Karma drivers to use parking spaces reserved for electric vehicles equipped with charging stations.

The Fisker Karma was namedLuxury Car of the YearbyTop Gear magazine, and Automobile magazine’s Design of the Year.It was also one of TIME magazine’s 50 Best Inventions of 2011, and received a silver Edison Award for innovation.

Fisker cars appeal to eco-minded luxury buyers by offering cars with a unique blend of world-class design and performance, industry-leading economy and the lowest emissions of nearly any production car. The Karma’s unique EVer™ powertrain combines the power and efficiency of a pure electric car with the range and freedom of a traditional car, giving drivers the option to either plug-in or fill-up.

Dramatic lines inspired by nature, the world’s largest and most powerful solar panel roof on a car, and 22-inch wheels distinguish the Fisker Karma from anything else on the road. In line with Fisker’s eco-conscious brand values, the Karma features the world’s largest and most powerful solar panel on a car, reclaimed wood trim, and has available low-impact leather upholstery sourced from ranchers who follow the Five Freedoms of animal welfare.

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